The organiser of Italy’s SaMoTer construction equipment exhibition is launching a new live event for 2021 to be held at a quarry and with the focus on equipment of the future.
The SaMoTer Demo Days – Outdoor Edition will combine static displays with the chance to test drive machines.
The SaMoTer Demo Days – Outdoor Edition will be held over three days (Thursday 30 September to Saturday 2 October) and professionals will be able to see vehicles, equipment and earthmoving, construction site and building machinery in action and field tests.
The event will be held at the quarry operated by Vaprio Consortium/Nuova Demi – Stella Imm.re, in Vaprio d’Adda, in the province of Milan.
Organiser Veronafiere says that an area of more than 200,000m2 will be available where companies can combine traditional static displays with hands-on opportunities to experience their products in an authentic and dynamic operating context. Inside their own exhibit space exhibitors will be able to organise technical demonstrations or allow customers to get into the driver’s seat to test the machine.
Technological innovation will be at the forefront on the exclusive stage of the SaMoTer Demo Arena: a shared demo area of 15,000m2 where visitors can see the latest solutions and applications for the construction site of the future.
“There was no event of this status in a quarry before in Italy,” said Giovanni Mantovani, CEO of Veronafiere. “In 2021, it is an essential business appointment linking up with the recovery on the Italian construction machinery market and a further step towards the next edition of SaMoTer in Verona in 2023.”
He added that the event is safer from a health point of view as it is 100% outdoor.
Industry groups ANEPLA and UNACEA have worked with Veronafiere in organising the new the event.
Claudio Bassanetti, president of the Italian association of stone quarries and producers ANEPLA, commented: “Entrepreneurs in the mining and quarrying sector like me, who view ANEPLA as their common home, enjoy a consolidated bond with the earthmoving exhibition because the evolution of machinery, so clearly highlighted by SaMoTer over the years, has accompanied the growth of our entire world.
“The current situation has brought about the need to conceive new organisational formulas and ANEPLA immediately and enthusiastically accepted Veronafiere’s invitation to collaborate and sponsor a ‘live’ event hosted in a quarry as a symbol for the restart we have all been waiting for a long time.”
Mirco Risi, president of Italian construction equipment association UNACEA, said that Demo Days is “an innovative event that combines the need for events attended in person, the need to work in safe health conditions and the added value of being able to see and test drive machinery and equipment.”
More information on the event can be found at http://demodays.samoter.it/en